Ambassadors in Sport: www.ais-uk.org 01204 363606 In 1990, 3 overseas amateur footballers who had relocated to the northern England town of Bolton started a football team by placing an advert in a local newspaper. From these humble beginnings a movement started that is ‘Ambassadors in Sport’ which has grown not only nationally across the UK (offices in Bolton and London) but to over 15 countries globally. The ambitions of these founders have always extended beyond the field itself; their Christian faith, ethos and values drove them to go beyond the game and actually seek to ‘bring hope through football’. Since becoming a UK registered charity (No 1055422) and a limited company (No 3172553) in 1997; AIS has aimed to be facilitators in mobilizing people and churches to participate in the vision to bring holistic transformation in individuals and communities through football. AIS want to serve the football community with excellence which means that Ambassadors want to support, help, encourage, include, partner, resource, focus on others and be big hearted towards the people involved at home and abroad in the football culture and community. AIS especially want to stand alongside those (particularly children/young people) who are poor, marginalized or vulnerable. Generally the Christian beliefs and foundations of AIS will be demonstrated in the character (e.g. integrity, trust, grace, Christ-like etc) of AIS workers and the way they connect (e.g. inclusiveness, respect for individuals, family etc) with others within the UK and overseas. Distinctively AIS seek to value Innovation, Team, Football and Church. Therefore in approach and attitude; AIS want to value Church by putting it at the heart of its tactics to be agents of transformation in the football community. The primary way in which this tactic will be worked out is to envision, equip and enable churches to engage effectively with the football culture. AIS wants to be intentional about tying in as much of its work (e.g. in schools, prisons, youth offenders, detached youth work, churches, youth clubs, teams, leagues, tours, tournaments, soccer schools, soccer weekends, football in the community and amongst the marginalised e.g. ‘Kids at Risk and homeless football projects) into local expressions of community i.e. church and football clubs. AIS Website (currently under reconstruction) www.aisint.org .
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